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Terms & Conditions

CLEAR TERMS.
NO FOG.

These Terms & Conditions explain how FRAYMARK services are booked, paid for and delivered, and what both sides can reasonably expect when we work together.

Clarity before commitment.

Last updated: 14 September 2026
01

ABOUT FRAYMARK

These Terms & Conditions apply to services supplied by Ine Velaers, trading as FRAYMARK.

Business
Ine Velaers, trading as FRAYMARK
Address
1 Hameau Modebeau, 16120 Bouteville, France
SIREN
517 855 722
VAT
FR46 517855722

In these Terms, "FRAYMARK", "I", "me" and "my" refer to the service provider above. "You" and "client" refer to the person or organisation purchasing or receiving the services.

02

THE SERVICES

FRAYMARK provides strategic clarity, business operations, process, systems, AI, automation and transformation-related advisory services.

The precise scope of any engagement is the scope described on the relevant service page, proposal, booking confirmation, statement of work or other written agreement between us.

Strategic Clarity Session

The current FRAYMARK Strategic Clarity Session is a private 90-minute session focused on one business problem.

The session is designed to separate facts from assumptions, identify where the problem is actually occurring, consider realistic options and determine a practical next move.

The session currently includes a one-page Strategic Clarity Map.

The important bit

A Strategic Clarity Session is a diagnostic and advisory engagement. It is not an agreement for FRAYMARK to redesign, implement or manage your entire business, technology stack or organisation.

03

BOOKING

A booking is subject to availability and is not secured until the required booking process has been completed and any payment required at booking has been successfully received.

You are responsible for providing accurate contact and booking information.

After booking, you may be asked to complete a pre-session intake. The intake helps FRAYMARK prepare for the session and should be completed honestly and with sufficient information to make the session useful.

04

PRICES & PAYMENT

The price applicable to a service is the price displayed or otherwise agreed when you purchase or book it.

The current pilot price displayed for the FRAYMARK Strategic Clarity Session is €75.

Unless stated otherwise, payment for the Strategic Clarity Session is due at the time of booking.

Payments may be processed through third-party payment providers made available during checkout.

Where a separate proposal or agreement applies to additional consulting or implementation work, its payment schedule will be stated in that agreement.

05

RESCHEDULING & CANCELLATION

If you need to change an appointment, contact FRAYMARK as soon as reasonably possible using the contact details provided in your booking confirmation.

Where a booking interface provides a rescheduling or cancellation facility, you may also use that facility subject to the conditions shown there.

FRAYMARK may need to reschedule a session because of illness, technical failure, emergency or another circumstance that makes delivery impracticable. Where that happens, a reasonable alternative appointment will be offered.

Nothing in this section removes any cancellation, withdrawal, refund or other right that you have under mandatory applicable law.

06

CONSUMER RIGHT OF WITHDRAWAL

If you are acting as a consumer and purchase a service online or otherwise at a distance, French consumer law may give you a 14-day right of withdrawal beginning from conclusion of the service contract.

Where applicable, you may exercise that right by sending a clear statement of your decision to withdraw to:

[email protected]

Service requested during the withdrawal period

If you expressly ask FRAYMARK to begin providing the service before the 14-day withdrawal period has expired, the consequences of withdrawal will be governed by applicable consumer law.

Where legally applicable, you may be required to pay a proportionate amount for services already supplied before you communicated your withdrawal.

Where a service has been fully performed during the withdrawal period after the legally required express request and acknowledgement, the right of withdrawal may be lost in accordance with applicable law.

Model withdrawal statement

If the statutory withdrawal right applies, you may use the following wording, although you are not required to use these exact words:

Withdrawal

To FRAYMARK / Ine Velaers,

I hereby give notice that I withdraw from my contract for the following service:

Service: ______________________________
Booked on: ____________________________
Name: ________________________________
Address: ______________________________

Date: _________________________________

07

YOUR RESPONSIBILITIES

Strategic work depends on the information available. You agree to provide information that is accurate to the best of your knowledge and to identify important facts that may materially affect the issue being discussed.

You remain responsible for your business decisions and for deciding whether and how to act on recommendations or options discussed during an engagement.

You are also responsible for obtaining any internal approvals, professional advice or specialist review required before implementing a decision.

08

WHAT FRAYMARK DOES NOT PROMISE

FRAYMARK provides analysis, perspective, strategic reasoning and practical recommendations. Business outcomes depend on many factors outside FRAYMARK's control.

Accordingly, no particular financial, commercial, operational, technical or organisational result is guaranteed.

Unless specifically agreed in writing, FRAYMARK services do not constitute legal, tax, accounting, investment, medical or other regulated professional advice.

Where an issue requires specialist professional advice, you should obtain that advice from an appropriately qualified professional.

09

INTELLECTUAL PROPERTY

FRAYMARK retains ownership of its pre-existing methodologies, frameworks, processes, templates, know-how, branding and other materials unless expressly agreed otherwise in writing.

Where FRAYMARK provides a client-specific Strategic Clarity Map or similar deliverable, you may use that deliverable internally for your own business purposes.

You may not represent FRAYMARK methodologies, templates, branding or proprietary materials as your own, resell them, license them to third parties or commercially reproduce them without prior written permission.

You retain ownership of materials and information that you provide to FRAYMARK.

10

CONFIDENTIALITY

FRAYMARK will treat non-public business information disclosed during an engagement with reasonable care and will not intentionally disclose it to third parties except where necessary to provide the service, where you authorise disclosure, or where disclosure is required by law.

This does not apply to information that is already public, lawfully obtained from another source, independently developed, or required to be disclosed by law or competent authority.

Where an engagement requires more detailed confidentiality obligations, the parties may enter into a separate confidentiality or non-disclosure agreement.

11

DATA PROTECTION

Personal data is handled in accordance with the FRAYMARK Privacy Policy.

You can read it here:

FRAYMARK Privacy Policy

12

ONLINE & REMOTE SESSIONS

Sessions may be delivered remotely using third-party meeting, communications or scheduling technology.

Both parties are responsible for having a reasonably suitable internet connection, device and environment for the session.

If a material technical problem prevents the session from taking place, the parties will make reasonable efforts to continue through another method or arrange another time.

13

LIABILITY

Nothing in these Terms excludes or limits liability where doing so would be prohibited by applicable law.

Subject to mandatory law, FRAYMARK is responsible for performing the agreed services with reasonable care and diligence, but is not responsible for losses caused by inaccurate or incomplete information supplied by the client, decisions made independently by the client, third-party systems or providers, or events outside FRAYMARK's reasonable control.

Any limitation of liability applicable to a larger or separately contracted engagement should be set out in the relevant proposal, statement of work or written agreement rather than assumed from the terms of a €75 Strategic Clarity Session.

14

FORCE MAJEURE

Neither party will be responsible for failure or delay caused by an event outside its reasonable control to the extent that applicable law recognises that event as excusing performance.

The affected party should notify the other as soon as reasonably practicable and the parties will seek an appropriate practical solution.

15

COMPLAINTS

If you are unhappy with a FRAYMARK service, please contact:

[email protected]

Please explain the issue and provide any information reasonably necessary to understand the complaint. FRAYMARK will seek to address complaints directly and in good faith.

16

CONSUMER MEDIATION

In accordance with Articles L.612-1 and following of the French Consumer Code, a consumer who has first submitted a written complaint directly to FRAYMARK and has not obtained a satisfactory resolution may refer the unresolved dispute free of charge to FRAYMARK's designated consumer mediator:

Mediator
CM2C – Centre de la Médiation de la Consommation des Conciliateurs de Justice
Address
49 Rue de Ponthieu, 75008 Paris, France

A mediation request may be submitted through the CM2C website or by post to the address above.

Consumer mediation is free of charge to the consumer.

This mediation provision applies to eligible consumer disputes and does not prevent either party from exercising rights available under applicable law.

17

BUSINESS CLIENTS

Where the client is acting for purposes relating to its trade, business, craft or profession, mandatory consumer protections that apply only to consumers do not apply.

Additional or different commercial terms may be agreed for business-to-business consulting, implementation or longer-term engagements in a proposal, statement of work or other written agreement.

If there is a conflict between these general Terms and a specifically negotiated written agreement for an engagement, the specifically negotiated agreement will prevail for that engagement to the extent of the conflict.

18

GOVERNING LAW & DISPUTES

These Terms are governed by French law, without depriving a consumer of any mandatory protection that applies under the law that cannot lawfully be excluded.

The parties should first attempt to resolve any disagreement directly and in good faith.

Where the client is a consumer, any dispute will be dealt with in accordance with applicable mandatory rules concerning consumer jurisdiction and dispute resolution.

For business clients, any specific jurisdiction agreement applicable to a separately negotiated engagement should be stated expressly in that agreement where legally appropriate.

19

CHANGES TO THESE TERMS

FRAYMARK may update these Terms when services, systems or legal requirements change.

The version applicable to a booking or engagement will be the version made available when the relevant contract is entered into, unless a later change is validly agreed or required by law.

20

CONTACT

Questions about these Terms can be sent to:

Ine Velaers / FRAYMARK
1 Hameau Modebeau
16120 Bouteville
France

[email protected]

Terms without theatre

KNOW WHAT YOU’RE AGREEING TO.

Good working relationships are easier when expectations are clear before the work starts.

Questions before architecture.